Launching into the US, the home of technology, can be a daunting (and expensive) challenge for Irish technology companies. Simpson FT PR works with a number of international PR partners to help launch Irish tech firms into specific global markets. Key US partner Valerie Harding of Ripple Effect Communications reveals one of the secret weapons of not only building profile in the US but in any market.

New research out of the US suggests that the Social Media phenomenon for business may have peaked. Although they would be reluctant to say it themselves, free web analytics company StatCounter is arguably the most successful global Internet company to come out of Ireland. In this case study we examine the findings of the US research and show how some, but not all, elements of Social Media remain critical in helping StatCounter build a global  company and communicate with millions of members.